ESSENCE DIGITAL
Goal
Maximizing sales and return of investments through Programmatic Marketing (banners) campaigns
Solution
A Programmatic Marketing campaign that allows, through Machine Learning, to select who will receive which advertisements (Adwords). These ads are inserted in Google, Facebook, LinkedIn, and other social media platforms that lead to a landing page.
We collect data from social media, Google, etc. , and all of the information of the company is integrated in a data lake. We apply Machine Learning to the data set to maximize benefit, number of clicks, and sales.
Arquitectura
